Energy drinks posted good growth in off-trade volume terms and exceptionally strong growth in off-trade current value terms in 2019, despite the harsh economic conditions and high unit prices. Energy drinks receive attention from busy Nigerians, who increasingly rely on this type of beverage for a daily energy boost. In addition, the boom in night life and the resultant use of energy drinks as an accompaniment for alcoholic drinks such as spirits drove growth, as energy drinks mixed with alcohol...

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Euromonitor International's Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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TABLE OF CONTENT:

Energy Drinks in Nigeria
Euromonitor International
December 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
2019 Sees Good Growth Despite Sluggish Economic Recovery
Stronger Growth Expected Due To the Demand for An Energy Boost
Average Unit Prices Increase Steeply Along With High Production Costs
Competitive Landscape
Sun Mark Leads in Value Terms Due To Competitive Pricing and Wide Distribution
Suntory Beverage and Food Leads in Volume Terms Due To Its Price and Long History
Rite Foods and Coca-Cola Nigeria Post Strong Growth
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019

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Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Executive Summary
Growth Supported by the Rising Population, Urbanisation and Wider Distribution
New Regulations Affect Soft Drinks
Coca-Cola Nigeria Leads An Increasingly Competitive Landscape
Flavour Innovation on the Rise in Various Categories
Continued Off-trade Volume Growth for All Categories, Despite Some Challenges
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019

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Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024….….Continued

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