Natural increase and modest net migration rates should drive population growth in South Africa in 2019-2040. While ageing will be rapid as birth rates decline and longevity rises, South Africa will remain a relatively young country in a global context. Its expanding workforce and increased prosperity should intensify consumer purchasing power over this timeframe, though inequality will remain extremely high. Urban shift will be swift, with the fastest growth occurring in smaller urban areas.

Euromonitor's South Africa in 2040: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Content

South Africa in 2040
Key Findings (1)
Key Findings (2)
Summary
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South Africa and the World in 2040
Population Past, Present and Future
Ageing
Men and Women
Marriage and Divorce
Births and Fertility
Life Expectancy and Deaths
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Health
Migration
Diversity
Urbanisation
Cities
…... continued

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