NRT smoking cessation aids will continue to generate positive sales growth in 2020, as the health and wellness trend continues to encourage more Danish smokers to quit smoking. In addition, several media stories released in Q1 and Q2 of 2020, highlighted smoking as an additional risk factor for COVID-19. However, the Danish Health Authority didn’t list smokers in their list of vulnerable people, who have increased risk. Regardless, the attention on the COVID-19 virus and lung health encouraged s...

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Euromonitor International's NRT Smoking Cessation Aids in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change

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Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the NRT Smoking Cessation Aids market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 encourages some consumers to quit smoking, through awareness that the severity of the virus may be higher among smokers

Vapour products are not popular in Denmark, and this contributes to ongoing consumer interest in NRT Smoking cessation aids

Nicorette and Nicotinell continue to dominate the landscape, as COVID-19 leads to an increase in e-commerce sales

RECOVERY AND OPPORTUNITIES

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The COVID-19 virus and increasing interest in health and wellness supports growth across the forecast period

Many consumers in Denmark use NRT smoking cessation aids for longer than recommended, contributing to higher sales growth over the forecast period

The dominance of the two leading players discourages innovation across the forecast period

CATEGORY INDICATORS

Table 1 Number of Smokers by Gender 2015-2020

CATEGORY DATA

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020

Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020

Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020

Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025

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Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2015-2020

Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020

Table 15 Distribution of Consumer Health by Format: % Value 2015-2020

Table 16 Distribution of Consumer Health by Format and Category: % Value 2020

Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources

…continued

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