The impact of COVID-19 will contribute to a modest deceleration in the rate of growth in value sales of herbal/traditional products in Serbia during 2020. Although value sales of these products slowed during the spring lockdown due to heightened economic uncertainty, they quickly bounced back. Strong long-term growth in demand for products that are “all natural” remains the main driver of value sales growth in herbal/natural products, and the pandemic has not derailed this.
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Euromonitor International's Herbal/Traditional Products in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 will lead to a slight slowdown in growth, but the long-term trend towards “all natural” products remains strong
Increasingly stressful lifestyles support growth in value sales of herbal/traditional sleep aids
Herbal/traditional products continues to see consolidation, as larger players leverage economies of scale in marketing
RECOVERY AND OPPORTUNITIES
Adverse publicity could have a negative impact on value sales growth
Elephant Co doo seeks private label partners, but are consumers ready?
Distribution will continue to diversify, with drugstores/parapharmacies growing in importance
CATEGORY DATA
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Table 1 Sales of Herbal/Traditional Products: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
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Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
…... continued

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