IHG`s focus on mid-market hotels, such as Holiday Inn has stood it well in the light of the COVID-19 pandemic where this segment has been more resilient. The group is currently adding more brands more mid-market brands with Avid and Atwell Suites. IHGs presence is currently focused on the US but its expansion is pivoting towards the Asia Pacific. Speculation about a merger with Accor re-surfaced in 2020, such a merger would increase IHGs presence in Western Europe.
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Euromonitor International’s InterContinental Hotels Group Plc in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of contents :

Introduction
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State of Play
Exposure to Future Growth
Competitive Positioning
New Hotel Concepts
Key Findings
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Appendix

…...continued.
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