Leroy Merlin The company is planning to open 25 new outlets in Spain by 2020. Over the longer term, the company’s strategy is expected to be focused more on urban areas. Leroy Merlin is also expected to increase the size of some of its outlets, whilst refurbishing other stores. The company’s focus is also expected to be fixed on the widening of its product range and the improvement of its online retailing channel.
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Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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LIST OF CONTENTS AND TABLES

Strategic Direction
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Company Background
Digital Strategy
Summary 1 Leroy Merlin España SL: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
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Summary 2 Leroy Merlin España SL: Private Label Portfolio
Competitive Positioning
Summary 3 Leroy Merlin España SL: Competitive Position 2016
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