The home quarantine imposed across Bulgaria and the social distancing measures led to school and nursery closures for a large part of 2020, thus limiting the spread of all colds and flu along with COVID -19. Therefore, with a less severe cold and flu season compared with 2019, the demand for paediatric cough, cold and allergy remedies was lower. However, the unit price increase of these products still stimulated stable current retail value growth in 2020.
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Euromonitor International's Paediatric Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents:
KEY DATA FINDINGS
2020 IMPACT
Less need for cough, cold and allergy remedies in 2020, though paediatric vitamins and dietary supplements in high demand
Unhealthy diet and high smoking prevalence increase demand for paediatric health products
Reckitt Benckiser Group leads in 2020, though GSK Consumer Health brand Panadol also sees strong growth
RECOVERY AND OPPORTUNITIES
Cost will become an increasingly important factor into the forecast period
Immune support will be key for growth in paediatric consumer health into forecast period
Maturity of demand set to negatively influence growth in paediatric consumer health
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CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS

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