Although on-trade establishments were not forced to close at any point during 2020, consumers visited out of home locations less, through fear of contracting the COVID-19 virus. As such, a double-digit decline in both off-trade volume and value growth is predicted for 2020, with both these areas having recorded double-digit growth in 2019. This is set to have the greatest impact on brands being sold through the on-trade, such as Fuze Tea (Coca-Cola Enterprises Sverige AB) and Aqua D'Or Ice Tea (... ALSO READ : http://www.marketwatch.com/story/global-endoprosthesis-professional...

Euromonitor International's RTD Tea in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
On-trade growth declines as consumers avoid public locations, through fear of contracting COVID-19
Lack of on-the-go consumers leads to a decline in sales for convenience stores and forecourt retailers
Sales of multipack offerings and private label increases, as price-sensitivity heightens
RECOVERY AND OPPORTUNITIES
Positive results for the forecast period, as growth recovers from 2021
New launches are set to support ongoing positive growth across the forecast period
Private label lines set to rise, as well as healthier, organic and more expensive offerings
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
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Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
…... continued

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