RTD tea volume sales fell at a double digit rate in 2020 as a result of the impact of COVID-19 lockdown measures, with many cash strapped Argentinians shifting towards cheaper alternatives. The ongoing economic crisis has lowered spending on non-essential items, with most consumers focusing on basic essentials. This placed considerable pressure on demand for RTD tea, which is seen as a premium beverage. Meanwhile, foodservice sales plummeted due to a massive decline in consumption occasions as a...
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Euromonitor International's RTD Tea in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:

KEY DATA FINDINGS
2020 IMPACT
Lockdown measures severely restrict RTD tea consumption occasions
Withdrawal of Fuze Tea continues to negatively impact demand
Fitoplus continues to benefit from lack of competition
RECOVERY AND OPPORTUNITIES
Demand among higher income consumers to support recovery
Producers look to attract customers with new innovative flavours
Rising consumer health awareness fuelling interest in green RTD tea
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

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Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020

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Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025

….….Continued

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