Overall off-trade volume sales of RTD tea rose by 3% in 2020, as did both still RTD tea and carbonated RTD tea and kombucha – slightly higher rises than in 2019. 2020’s current value growth also represented a small improvement on 2019’s rates. Conversely, sales in the on trade fell, with an overall drop in volume sales of 15% (compared to a 1% rise in 2019). Carbonated RTD tea and kombucha fell by 16%, while still RTD tea declined by 15%. The overall decline in on-trade current value sales was o...
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Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENT:
RTD Tea in Belgium
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Off-trade sales improve as on-trade sales fall, while Unilever’s Lipton remains ahead despite significant share loss in 2020
Consumers turn to RTD tea as healthier alternative to several other soft drinks solutions
Fuze Tea launches limited editions with exotic flavours and ingredients
RECOVERY AND OPPORTUNITIES
Continued positive though slowed growth predicted for both on-trade and off-trade sales
Development to be driven by naturalness and organic trends
Shift to no-sugar set to be central to growth over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020

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Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice soft vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

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Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

….….Continued

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