After posting robust growth throughout the review period, RTD tea is poised to record a sharp decline in off-trade volume sales for 2020 as a whole. This is due to the economic devastation caused by COVID-19, which has depressed purchasing power and led many consumers to curb spending on non-essentials. RTD tea has been more exposed to increased budget-consciousness among Brazilians than categories such as carbonates and juice, partly due to comparatively high unit prices but also because these...
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Euromonitor International's RTD Tea in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENT:
RTD Tea in Brazil
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
RTD tea suffers as COVID-19 leads consumers to reduce discretionary spending
Carbonated RTD tea and kombucha hardest hit by economic upheaval
Leão Júnior continues to lead RTD tea
RECOVERY AND OPPORTUNITIES
Rising health-consciousness likely to boost recovery in RTD tea consumption
Carbonated RTD tea and kombucha expected to grow fastest in volume terms
Flavour diversification set to remain a key competitive strategy
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020

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Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025

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CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020

….….Continued

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