Sleep aids will be one of the fastest growing OTC products in Bulgaria in 2020. The COVID-19 pandemic has also accelerated this already dynamic product, with the uncertainty, restrictions on freedom, financial challenges and an economic crisis nationwide as well as globally, placing a great amount of pressure on consumers. During the initial lockdown many consumers across Bulgaria lost their jobs as businesses went bankrupt, and many faced lonely months of isolation away from their support netwo...
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Euromonitor International's Sleep Aids in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Sleep Aids market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Contents:
KEY DATA FINDINGS
2020 IMPACT
Sleep aids see strong growth due to increases in stress and insomnia brought on by the pandemic
Proliferation of economy sleep aids offer more affordable products for price sensitive consumers in 2020
Sanofi-Aventis launches new herbal-based products to appeal to Bulgarian preference for natural ingredients
RECOVERY AND OPPORTUNITIES
Greater polarisation in sleep aid product positioning expected into forecast period
Promotional activity in chained chemists/pharmacies will support sales growth into forecast period
Herbal-based brands are expected to see rising demand into the forecast period, with more consumers seeking out natural products
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CATEGORY DATA
Table 1 Sales of Sleep Aids: Value 2015-2020
Table 2 Sales of Sleep Aids: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 4 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 5 Forecast Sales of Sleep Aids: Value 2020-2025
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
... continued

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