The Coronavirus (COVID-19) pandemic has boosted demand in several categories of soft drinks in Germany. Consumers started to stockpile bottled water and juice, in particular, to ensure supply and minimise the number of trips to the shops. Juice, a category that has suffered from an image of rather unhealthy products containing too much sugar, has enjoyed a significant rebound in 2020. The resurgence in juice is also due to its high vitamin content and potential immune system-enhancing benefits,...
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Euromonitor International's Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:
Soft Drinks in Germany
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020

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Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Germany
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT

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On-trade sales suffer as the outbreak of Coronavirus (COVID-19) leads to the closure of clubs, bars, pubs and restaurants
Shift to one-stop shopping and promotions boost sales through supermarkets and discounters
Reduced sugar carbonates drives category as COVID-19 increases health awareness
RECOVERY AND OPPORTUNITIES
On-trade recovery and pandemic stockpiling set to hamper off-trade volume and value sales in the short term
Perceived healthier juice-infused alternatives offer added-value possibilities for carbonates
Local players tap into sustainability and premium needs of consumers to challenge global players
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales spike as Coronavirus (COVID-19) health crisis revives interest in vitamin-high juice products
Retail sales rise as home seclusion increases time to experiment with premium juice and cocktail recipes
On-trade closures remove strong sales driver as ingredient for cocktails in bars and clubs
RECOVERY AND OPPORTUNITIES
Local juices from local fruit and vegetables offer way around supply chain concerns
Juice fits the bill as consumers look to naturally healthy options for a wider range of consumption occasions
Enduring concerns over high sugar content set to hamper retail sales of juice in the forecast period
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 59 Off-trade Sales of Juice by Category: Value 2015-2020
Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020

….….Continued

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