After seeing slow but solid growth during most of the review period, total volume sales of soft drinks have turned to decline in 2020 due to COVID-19. However, whilst off-trade volume sales have increased at a higher rate, on-trade sales have plummeted. Off-trade growth increased partly because major stockpiling was seen in the early stages of the pandemic, as consumers prepared for the lockdown which aimed to prevent the spread of the virus. This resulted in higher off-trade growth in most soft...
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Euromonitor International's Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:
Soft Drinks in the US
Euromonitor International
February 2021
List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020

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Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025

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Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in the US
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Carbonates faces a total volume decline due to COVID-19
Health and wellness trend accelerates, which affects category growth
Leading brands perform well as consumers turn to trusted references
RECOVERY AND OPPORTUNITIES
On-trade and total volume sales will remain below pre-pandemic levels
Greater health concerns in the forecast period, accelerated by COVID-19
Innovation only likely in fortified/functional non-cola carbonates
CATEGORY DATA
Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 45 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers look for immune support, but total volume decline continues
100% juice performs well due to its healthy perception
Company performances depend on category presence
RECOVERY AND OPPORTUNITIES
Consumers’ desire for immunity will continue to drive growth for juice
As the pandemic subsides, sugar concerns will begin to affect sales once again
Juice stands to benefit from concerns about digestive health
CATEGORY DATA
Table 56 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 57 Off-trade Sales of Juice by Category: Value 2015-2020
Table 58 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 59 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 60 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 61 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 62 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 63 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 64 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 65 NBO Company Shares of Off-trade Juice: % Value 2016-2020

….….Continued

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