COVID-19 has caused overall soft drinks consumption in Brazil to decline sharply in 2020. This is primarily due to the economic fallout of the pandemic, with the erosion of purchasing power, a surge in unemployment and heightened uncertainty leading many Brazilians to reduce discretionary spending. At the same time, home seclusion and lockdown measures have greatly reduced opportunities for impulse purchases, which are traditionally a key driver of demand for soft drinks at the off-trade level.
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Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:
Soft Drinks in Brazil
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA

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Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
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Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Brazil
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 weakens off-trade demand for carbonates
On-trade volume sales plummet due to strict lockdown measures
Increased budget-consciousness boosts demand for returnables in 2020
RECOVERY AND OPPORTUNITIES
Indulgence set to take precedence over health in new product development activity
Further distribution gains likely for independent small grocers and warehouse clubs
Packaging strategies expected to be focused on larger formats and returnables
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020

….….Continued

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