COVID-19 had a huge impact on sports drinks, leading the category to experience a significant decrease in both value and volume terms in Hong Kong. On the whole, the total volume of sports drinks observed a heavy slide due to the sales drop in both foodservice and retail. In foodservice, sales of sports drinks experienced a substantial loss as a result of the measures to fight COVID-19 imposed by the Hong Kong government. In order to comply with the lockdown measures, on-trade outlets like cafet...
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Euromonitor International's Sports Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces workout occasions and, consequently, sports drinks sales
Marketing campaigns help sustain consumer interest in the category
Emergence of low and zero sugar options
RECOVERY AND OPPORTUNITIES
Sports drinks set to recover as the health and wellness continues to develop
Digital marketing to continue gaining momentum
Low and zero sugar options to support overall sports drinks
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
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Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
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Foodservice vs retail split
What next for soft drinks?
CHART 1 Sports DrinksOff-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Sports DrinksOn-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Sports DrinksImpact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Sports DrinksImpact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Sports Drinks(RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Sports Drinks(RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Sports Drinksby Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Sports Drinksby Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Sports Drinks(as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Sports Drinks(as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Sports Drinksby Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Sports Drinksby Category: % Value 2019
Table 21 Off-trade Sales of Sports Drinks(RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Sports Drinks(RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Sports Drinksby Category: Value 2015-2020
Table 24 Off-trade Sales of Sports Drinksby Category: % Value Growth 2015-2020
…... continued

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