Sports drinks is a small category in Romania and is suffering further declines in 2020 due to consumers being less physically active as a result of COVID-19. In particular, the main audience for sports drinks is with people who visit gymnasiums and those who undertake regular sporting activities. However, with the closures of gymnasiums for months, along with other restrictions on sporting activities, the need for sports drinks decreased significantly. Additionally, sports drinks are sometimes s...
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Euromonitor International's Sports Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Table of Contents

KEY DATA FINDINGS
2020 IMPACT
Sports drinks sees declines due to consumers being less physically active as a result of COVID-19
Limited brands and lack of consumer education continue to restrict growth in sports drinks
Sports drinks remains consolidated with only two noted players and Gatorade holding a significant lead
RECOVERY AND OPPORTUNITIES
Health and wellness trends place additional pressure on sports drinks, with sugar-free variants expected to emerge
Rising popularity of functional water becomes strong competition for sports drinks
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A return to sporting activities will give category a boost over the longer term
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
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EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
…... continued

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