Off-trade volume sales of sports drinks in Brazil have declined consistently in recent years as worsening economic conditions have led consumers to curb spending on non-essentials. This category has been harder hit by increased budget-consciousness than many other areas of the local soft drinks market, as unit prices are comparatively high and there is no strong tradition of sports drinks consumption in the country. Moreover, falling demand has discouraged investment in innovation and marketing...
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Euromonitor International's Sports Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:

Sports Drinks in Brazil
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 deepens declining trend in sports drinks volume sales
Fall in alcohol consumption further undermines demand for sports drinks
Engov and TNT enter sports drinks in 2020
RECOVERY AND OPPORTUNITIES
Recovery in sports drinks consumption expected to be sluggish and uneven
Muddled positioning will continue to limit the category’s potential
Dominance of Gatorade unlikely to be challenged
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 2 Off-trade Sales of Sports Drinks: Value 2015-2020

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Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
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Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 202

….….Continued

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