Sports nutrition remains a developing category in Estonia, but despite stability towards the end of the review period, will suffer a decrease in current value in 2020 due to the closure of gyms that were part of the COVID-19 prevention measures. Historically, there has been a great deal of scepticism among the general public towards sports nutrition products, as they were commonly perceived as unhealthy or products for professionals only. This meant that the majority of consumers opted for vitam...

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Euromonitor International's Sports Nutrition in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

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* Get a detailed picture of the Sports Nutrition market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms reverses impact of wider interest in sports nutrition

Sports protein powder benefits from premiumisation

Robocop remains top player for sports nutrition

RECOVERY AND OPPORTUNITIES

Moderate growth expected for sports nutrition as health and wellness trend continues

Increased fragmentation with new entrants focusing on e-commerce channels

Standard varieties having more staying power among consumers

CATEGORY DATA

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Table 1 Sales of Sports Nutrition by Category: Value 2015-2020

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020

Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

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Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020

Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020

Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020

Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020

Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020

Table 13 Distribution of Consumer Health by Format: % Value 2015-2020

Table 14 Distribution of Consumer Health by Format and Category: % Value 2020

Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

…continued

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