Due to the outbreak of COVID-19, there was a reduced footfall in shopping centres after 13 March, when Norway’s partial lockdown was put in place. Despite e-commerce having a huge share in sports nutrition sales, this led to a significant decline in purchases, with sports nutrition set to record a drop of 1% in 2020, compared to growth of 10% in 2019. In addition, the closure of gyms and training centres across the country further hinder growth, with these being retailers of sports nutrition pro...
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Euromonitor International's Sports Nutrition in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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TABLE OF CONTENT:

Sports Nutrition in Norway
Euromonitor International
November 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT

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Closures of gyms and the reluctancy to visit shopping centres leads to a decline in growth for sports nutrition
Consumers adapt their workout routines, leading to less demand for sports nutrition
Proteinfabrikken AS maintains its lead, as e-commerce sees a further boost in share due to the outbreak of COVID-19
RECOVERY AND OPPORTUNITIES
Following a decline due to the COVID-19 lockdown, growth will peak in 2021 as consumers return to their previous workout regimes
The health and wellness trend sees consumers avoiding sugar, giving manufacturers the opportunity to adapt their offerings
Manufacturers are set to diversify their offerings to avoid growing maturity seen in some areas of sports nutrition
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2015-2020
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sports Nutrition: % Value 2016-2020

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Table 4 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
….….Continued

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