Demand for sweet spreads, particularly chocolate spreads and nut and seed based spreads, is likely to increase as a result of the COVID-19 pandemic in 2020 as Hungarians are changing their lifestyles and are increasingly at home. Consequently, families are eating breakfast together and there are more snacking opportunities, resulting in strong double digit retail value and volume growth in 2020 for chocolate spreads and nut and seed based spreads. Moreover, consumers stockpiled these products at...
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Euromonitor International's Sweet Spreads in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Table of Content

KEY DATA FINDINGS
2020 IMPACT
Chocolate spreads and nut and seed based spreads’ sales boosted by changing lifestyles in 2020
Honey volume growth slows in 2020 due to unit price increases, while chocolate spread remains an indulgence
Consumers increasingly buy honey directly from local manufacturers, while higher incomes mean premiumisation and affordable peanut butter remains popular
RECOVERY AND OPPORTUNITIES
Jams and preserves likely to face competition from home-made alternatives, with players seeking to differentiate via flavour and health
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Health and wellness trend unlikely to be a threat over the forecast period
Foodservice sales of sweet spreads set to recover over the forecast period
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2015-2020
Table 6 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 7 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 8 Distribution of Sweet Spreads by Format: % Value 2015-2020
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Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025
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