Growth in retail current value sales of tea will accelerate sharply to reach its highest level in nine years during 2020, while retail volume sales of tea will expand for the first time in six years. COVID-19 will be the main driver of this growth, as consumers are generally spending more time at home, with many now working from home. As a result, a lot of tea drinking has shifted from cafés and offices to the home, boosting retail volume sales at the expense of the on-trade and B2B sales. Furth...
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Euromonitor International's Tea in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENT:

Tea in Norway
Euromonitor International
December 2020
List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 restrictions help to drive growth in retail current value sales of tea to a nine-year high
Growing popularity of fruit/herbal tea opens up more usage occasions
New fruit/herbal and other tea offerings from Twinings reinforce leadership of Haugen-Gruppen AS
RECOVERY AND OPPORTUNITIES
Premiumisation will drive strong growth in retail current value sales of tea
On-trade will rebound but struggle to return to pre-pandemic levels as more people work from home
Sustainability will grow in importance, particularly for millennials
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2015-2020
Table 2 Retail Sales of Tea by Category: Value 2015-2020

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Table 3 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 4 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 6 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 7 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 8 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 13 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 14 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020

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Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
….….Continued

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