Vitamins is expected to record a decline in retail volume sales in 2020 and suppressed retail current value growth. Unlike in other countries, Georgia will see a reduced demand for vitamins in 2020 as a result of the harm that COVID-19 will cause to the Georgian economy.
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Euromonitor International's Vitamins in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
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Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents:
Vitamins in Georgia
Euromonitor International
November 2020

List OF CONTENTS AND TABLES
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KEY DATA FINDINGS
2020 IMPACT
COVID-19 set to impede growth of category as consumers forced to be thriftier in the face of economic uncertainty
Brand loyalty a key factor in multivitamins as product area remains competitive
Sopharma AD leads single vitamins as consumers look for cheaper options
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RECOVERY AND OPPORTUNITIES
Surge in demand for Vitamin D caused by COVID-19 could lead to continued growth
Other single vitamins shows high growth rate but will have little effect on the category as a whole
Vitamins set to grow due to stress and rise in disposable income following COVID-19 outbreak
CATEGORY DATA
... continued

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