Streetwear has revolutionized the world of fashion and has become a lifestyle. In the seventies the word hip hop was a new genre and the cultural movement developed in New York City mostly among the African American and Latin Americans and then the word urban streetwear was born. However, before urban wear there were fashions that eSports took on the characteristics of the hip hop genre. Then years later it became known as street wear because the younger generations especially the teenage set were drawn to the influence of the music and this type of fashion. There are many new genres of music c and people became divided when it came to music. There is punk rock, emo, heavy metal, pop, Goth, techno and more. Each genre comes with its own type of fashion and although similar they are different. All this fashion is considered today's urban wear.

The fact is that although urban wear is connected to the words music and fashion people became more involved in their own self expressions. It became more personal to people and affected their lives. It blended fashion and music together and revolutionized the fashion industry so that it is not all about just fashion. It is really a complete lifestyle where people can express themselves through streetwear clothing. Urban trendy clothes are the most worn style and fashion in today's society. It is worn by everyone especially people who live in cities and urban environments. It is also called street wear and can be worn casually in everyday apparel. These Urban clothing pieces can be worn anyway because the clothes are comfortable and wearable anytime. The brightly colour and baggy clothing are the most popular among the urban wear crowd. These pieces are usually brightly colored and baggy.

The baggy pieces are for men and the slim tight jeans and sexy tees are for the women. These kinds of styles have become mainstream on the streetwear scene and are the ultimate in urban trendy clothing. The fashion needs of today youth is big business and the designers have been taking advantage of this fact. Many stars like Beyonce and Jay Z are role models for the younger youth. The items they wear like jewellery influence the market place and define what is in style. Street clothing is leaning into becoming more of a comfort style and it has the ability to take the world by storm. You can definitely see how urban streetwear affects the fashion industry. The youth started to express themselves loud and clear and it was all about how they were dressing. This was a way to get people's attention and you had a chance to voice your opinion through actions.