A large number of shoppers have chosen, recommended, or paid more for a brand that provides a personalized shopping experience. Displaying recommendations should be a priority when setting up your Shopify store. Apps like Wiser simplify your task, allowing you to choose the kind of recommendation you want to display and place them in different parts of your store.

With this blog, we’ll get into the different kinds of personalized product recommendations you can add to your Shopify store and the different best practices for setting them up, including where to place them.

1. Frequently Bought Together

Frequently Bought Together’ widgets show bundle offers to shoppers, nudging them to checkout with a higher cart value. For instance, it would recommend a pair of pants on a product page.

Placement: Place the ‘Frequently Bought Together’ widget on specific products that have this bundle offer available. You can also show it on the cart page when a shopper has added a product that matches the criteria.

Why it works: Bundles are a common and effective sales tactic. By bundling products, merchants can convince shoppers about to grab the exciting deal that they would be getting.

2. Related Products

Ensure your shoppers don’t drop off at the end of the product page with a ‘Related Products’ widget. This widget allows you to show products similar to what the shopper is looking at.

Placement: This widget is best placed on the product page where the shopper can continue looking at product recommendations if they don’t plan to check out the product they were actually looking at.

Why it works: Many shoppers start browsing only to get to the end of a product page and drop off. By adding the ‘Related Products’ widget, shoppers will continue looking at other products.

3. Trending Products

You are sure to see some products sell faster on your store as compared to the rest. Why not hype this popularity with a ‘Trending Products’ widget. Use this widget to display products that are trending in your store.

Placement: Place this widget on your storefront to let new store visitors know about your products and their popularity.

Why it works: FOMO is a powerful sales tactic. By informing shoppers that select items on your store are selling off the shelves, you can make them eager to own these items too. The Trending Products widget shows your product’s popularity, hyping it to shoppers, and increasing sales.

4. Recently Viewed Products

Make products that the shopper last viewed more accessible with the ‘Recently Viewed Products’ widget. The widget allows you to show products that the shopper last looked at, simplifying product recall.

Placement: This widget works on every part of your store! You can test different locations and see where it fits best. However, to start, we suggest displaying this widget on the thank you page to get shoppers to place a second order. Or, you can add it to your product pages to allow shoppers to come back to other products that they showed interest in.

Why it works: Have you ever wanted to revisit or buy a product you previously viewed but couldn’t find it? This is the case for many shoppers. With this nifty widget, your shoppers will be able to retrieve products they last looked at and shop from you quickly.

5. Recommended Products (Manual)

If you have specific recommendations to display to shoppers based on certain products, you can manually build a personalized product recommendation widget.

Placement: Display the Manual ‘Recommended Products’ widget on your product pages.

Why it works: You may have a few limited edition products that you’d like your shoppers to notice. Or, you may find that you want to show products based on their collection so that shoppers can shop a certain look. Using this widget, you can put together recommendations

6. New Arrivals

‘New Arrivals’ widget displays the newest products on your Shopify store. With this widget, you can inform shoppers about products that you just released on your store. The widget will help you to boost sales for new products even during their first week of launch.

Placement: You can display the ‘New Arrivals’ widget on your storefront. You can also add this to your welcome emails so that new subscribers can get a glimpse of what’s new in your store.

Why it works: Shoppers love to explore and shop for new products. The exclusivity of a newly released product will make shoppers more likely to browse these products and even buy them.

7. Inspired By Your Browsing History

‘Inspired By Your Browsing History’ is a widget that allows you to display products from collections and categories that the shopper previously visited. You can tap into the shopper’s interest to nudge a purchase.

Placement: You can display this personalized product recommendation on the cart page to increase AOV and on the thank you page to bring the shopper back for a repeat purchase.

Why it works: This recommendation widget is similar to what you would see on Amazon. Since it is highly personalized to the shopper’s past browsing behavior, you would have a higher chance of nudging more orders from them.

8. Top-Selling Products

Do you have products that are selling well in your store? You can amplify their popularity by placing a ‘Top-Selling Products’ widget on your store. With this widget, you can inform new visitors about products they are sure to love.

Placement: Display the ‘Top-Selling Products’ widget on your storefront or on the collections page.

Why it works: Who doesn’t like to stay on trend? The ‘Top-Selling Products’ widget makes it easier for your shoppers to learn what’s best on your Shopify store. Instead of having to search your store, they will instantly be led to products that your store is known for.

We hope this extensive guide helps you understand how to use personalized product recommendations and where to place them on your Shopify store. Once you’ve placed your widgets, monitor their performance, the clicks each recommendation widget gets, and the number of conversions. Also if you looking for the Best Shopify Apps to increase your store conversions reach us @ www.expertvillagemedia.com.