If you keep up with the tech world, you probably have seen the huge potential augmented reality has, and if you ever worked on AR or tried one of the many groundbreaking Augmented Reality apps then you experienced it first hand. Your management didn’t, but we’ve got your back.
There are times in which the management of a company needs to be alerted to some ways it can do better, and as far as technology is concerned, there are other departments in the company that can keep up with it more than the CEO, as an example.
This means it falls upon IT professionals and the likes to alert their management to new groundbreaking technologies like is the case with Augmented Reality.
Having said that, it may be difficult to convince the people in charge that the expense is justified, and that’s just what we’ll write about in this article, giving you the tools you need to complete this daunting task.
Show Them All of The Added Layers They Can Add to Services and Products:
Good managers are always trying to add new layers to their services and products since they know that by adding more value to them they are expanding their chances for the business to succeed in many ways.
They can charge for those extra layers and increase their profits, or they can “offer” those extra layers free as the value so they can increase customer retention and acquisition.
No matter the goal, the added value is always valuable, and AR allows managers to add that extra layer they have been desperately looking for.
Demonstrate How They Can Harness Augmented Reality to Advertise, Promote and Cross-Promote:
To convince your management to adopt a new practice, you must first make them see it’s not something they will just throw money at to please you. This means you should focus on benefits. This comes in the way to improve the service, like the before header, or promote the services they have.
Augmented Reality brings you the opportunity to promote in a new way, and to cross-promote with strategic partners or points of sale.
This is something they may haven’t considered yet, and being able to promote your product right at the point of sale is something managers love.
Better than just telling them about it, test one of the already developed apps for it and show them.
Focus on the Benefits in Terms of Numbers, Profit and Market Share:
Another thing people who are highly analytical like are analytics of course. If you could prepare numbers beforehand, try to do so.
Try to show them there are a lot of profits to be had and an untapped market that more than makes up for the cost of investing in adopting AR.
If the potential is really there, then it will be fairly easy to put it on paper.
If you’re just doing it for vanity points, then you’ll probably have to approach things from another angle.
Uncover the Menace From Competitors Using It Before They Do:
You tried every positive argument you could and they still are on the fence? Well, time to switch it up and present them with a negative instead.
Make them imagine a world where their most direct competitor jumped on this opportunity before them and show them what a grim world that would be.
They would be perceived by your market share as the innovative ones and the ones who “think outside the box”.
Their products and services can get more value-added and surpass yours owns in terms of quality, or more.
Think of multiple ways this can affect their business, and then hit them with the notion that this would all be on your favor if you’re the first ones to make that leap.
Onboard Them in Some Augmented Reality Apps:
The best way to get them to adopt augmented reality and an augmented reality strategy are by getting them into the technology.
Show them an AR Marketplace and a few of the already launched apps or application demos to get them to really grasp what the concept is all about.
By using the apps they’ll hopefully start seeing the benefits of getting ideas on their own that will skyrocket your chances to convert them into Augmented Reality advocates.
Show Them Case Studies From Your Industry, or Another and Go, Pioneer;
Finally, you can search the web for case studies on your niche and industry and show them the success cases that are already out there.
On the other hand, on the off chance you can’t find any, show them a success case from another industry and give them the courage to pioneer those results in your own area of expertise.
You never know, it can work.
In conclusion, you can change your company even if you’re just starting or even from the position of an intern if you have the best interest of the company at heart and think AR can upgrade it to become much more successful.
One of the things you have to do is to focus on ways AR can help your company’s clients and add new value to their already existing lines of products and services.
Having said that, you also need to reinforce that Augmented Reality is a marketing powerhouse that should be harnessed as quickly as possible, alarming the managers to the risk of direct competitors doing it before you.
At the end of the day, we all know it’s hard to truly grasp the power of augmented reality without ever seeing applications for it first hand, so you should probably onboard them into the AR world with one of the apps or demonstrations already out in the market.
To sum it all up, you can research some data and numbers to back you up, relying on success stories and case studies to help make your point across.
Do this and you’ll help the company leap in the right direction, and with the company’s success, the managers will probably remember those who pushed them in the right direction.
Best of luck.