The instantaneous availability of videos via the internet has fundamentally altered how we live and shop. Video is becoming increasingly important in helping us discover and compare things we want to buy, and retailers are aware of this. Traditionally, the benefits of video were purely practical: it improves SEO, helps your brand create trust, and promotes site discovery if you have a film that people want to share. Video, on the other hand, offers so much more. Video can still provide all of that, but it may also be far more valuable to your business.
#1: Video consumption is quite popular.
People spend a lot of time watching videos, which is probably no surprise to you. According to studies, one-third of online activity is spent watching videos, or 32.3 videos every month on average. It's clear to see why people enjoy videos: they're entertaining to watch while also being simple to absorb. You should focus on engagement to get people to watch a video.

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