Platforms like Facebook and Amazon have made it increasingly easier to jump into the world of pay-per-click advertising. You don’t need to be a digital marketing expert or even that savvy with computers to implement an Amazon PPC strategy on your own and see a modest return if you have a general understanding of advertising copy and which of your products will get clicks.

The problem is that like other areas of digital marketing, Amazon PPC has become extremely competitive. You are vying for ad space with thousands of other companies and businesses trying to get their products seen by customers the same way you are. To combat this and see a profit without spending a ton of money, you have to cultivate a deep understanding of targeting.

Digital marketing platforms have grown exponentially over the last decade and, through all of the data that they collect, have changed the world of marketing forever. Amazon allows you to target users through a staggering litany of variables, all of which hold different weights and values depending on the products and niches in question.

The key to successful marketing today is having a proper grasp of targeting. This is not light subject matter however, given the scope of complexity when it comes to how many points of data these platforms allow you to work with. Based on user location, demographics, and browser behavior, ad platforms can now target users so directly it’s almost as if they can dredge up your “perfect customer” out of thin air.

This is why Amazon PPC can be so lucrative and valuable for your business. If executed correctly, you can generate a constant stream of traffic that is so finely targeted that it seems hand-picked just for your brand. It’s like turning on a sales faucet, and in the right hands can scale exceptionally well. This means that you can use PPC campaigns not only for quick revenue but also for the purpose of growing your business.

It’s unlikely however that you have the eCommerce experience necessary in order to properly target the correct users when running a PPC campaign. You don’t want to leave this area to chance, because improper targeting can quickly become a money sink. With PPC, no matter how hot your product is, you don’t want to get into the mindset of “let me just throw some money at this and see if it works.”
That is a recipe for hard losses. Rather, you need a team of Amazon PPC experts that run successful campaigns every day and understand exactly how to target your optimal user based on specific demographics, buying habits, current trends, and more.

For this level of PPC professionalism in the eCommerce world, you need Genius eCommerce. Their team is knowledgable in all things digital marketing as it relates to the world of eCommerce, and with years of experience in running successful PPC campaigns under their belt, they are perfectly suited to help your business grow. If you are interested in some pay-per-click success of your own, give the team at Genius eCommerce a look today.