Using branded bags to build up brand awareness is an affordable and effective method of advertising. It allows you to build exposure for your business, whilst also benefiting the consumer. The giving of branded bags has the potential to increase sales, loyalty and ultimately, generate conversions. There are ways in which you can fully utilise this method of marketing and by using creativity, 'fine tune' the effectiveness of branded bags

The purpose of using branded bags is to generate increased awareness for your business. You need to be creative with this and put yourself into your customers 'shoes'. What would attract your attention to wallets an advertisement? Some of the best adverts use humour to capture attention, so perhaps you could use a humourous slogan to capture your target markets attention.

A further advantage of using a slogan rather than focusing on your logo is you may attract the attention of potential customers whose attention may not be captured by your corporate logo. This is a good tip to use if you are a small or start up business who may not yet have a large customer base. Larger organisations can afford to only print their logos on bags as they are already so well recognised, whereas smaller or start ups should use a recognisable slogan to help themselves become established within the industry first. It is important to include your corporate logo on the bag, but this could be smaller within the design.

In addition to your slogan, it is important to keep brand consistency by using your brands corporate colours. You should make sure the design of the bag is associated with your business. For example, if you are a business distributing children's toys, then you are likely to use bright attractive colours to target the relevant audience.

How you distribute your branded bags depends on your overall goal for investing in them. If you are a shop, then you are likely to give the bags out to existing customers as they purchase goods from you. However, you could also consider giving bags out to customers as part of a larger marketing campaign. If this is the case, then you should also consider putting other promotional items within the bags, perhaps create a 'gift pack' for your target customers.

If you are considering using branded bags as part of a campaign, get in touch with us. We can advise you on the best bags for your business at competitive prices.