HPP is no more a novelty.

The worldwide market regarding HPP equipment is anticipated to grow at a CAGR involving roughly 11. 7% over the next five years and will reach $850 million inside 2024, up from $490 thousand in 2019, according for you to an industry report referred to as, “Global High-Pressure Processing Machines Market 2019 by Companies, Regions, Type and Application, Forecast to 2024. ”

This data looks on point. “More and much more companies are choosing HPP to form fresh, preservative-free foods and also beverages, with better preferences and nutrition, ” states Roberto Peregrina, chief scientific technologist at Hiperbaric, an HPP equipment manufacturer. “For processors, HPP provides the added good thing about extending shelf life a couple of to 10 times of which of other pasteurization approaches. With increasing consumer requirement for natural, fresh-tasting foods with no preservatives, HPP will always grow and new applications shall be added. ”
Lisa Wessels, CMO with JBT Avure, another top HPP equipment manufacturer, says that processors are moving in a few directions with all the types of foods and beverages there're using HPP to produce.

“At the beginning in the HPP journey, it has been mostly salsa and guacamole, however now we see extra hummus, plant-based dips and in some cases alcohol mixers. ” Ready-made food, pet food and baby food also are being packaged using HPP, the girl says.

The growth from the range of HPP products is only going to continue, Peregrina claims. “HPP equipment can be used in a wide range of products, including juices and also beverages, avocado products just like guacamole, deli meats, seafood, ready-to-eat meals, dips, develops, salsas, wet salads, sandwich fillings, baby food, milk and pet food. Organizations like Good Foods, Hormel, Applegate, Suja and Evolution Fresh are using HPP to keep their particular products safe, while preserving taste and nutrition. ”

As HPP is maintaining growth, it offers a number of opportunities—and challenges—for processors who will be looking to adopt the item.
Keep it cool
Peregrina explains that HPP is mentioned by some as “cold pasteurization, ” for the reason that technology meets or surpasses food safety standards realized by heat pasteurization. “Unlike thermal processing, HPP uses wintry water (4-25 °C; 40-75°F) at underhand (up to 6, 000 tavern or 87, 000 psi) to eliminate foodborne pathogens such as Listeria and E. coli, plus extend shelf life associated with refrigerated foods with minimal effects on nutritional as well as sensory properties, ” he says.

This is crucial in products that market their nutritional benefits. Require Lumen hemp juice photos, for example. Co-founded simply by Kristofer Taylor (COO), Yasir Hashim (CEO) along with Jacob Freepons, Lumen hemp shots are reported for being the only organic whole leaf hemp wellness shot in the U. S. The company’s opportunity began in 2017, plus it took about 18 a few months of R&D before we were holding ready to launch. Entering the marketplace using Indiegogo crowdfunding, the item sold about $35, 000 worth of merchandise over six weeks at the begining of 2019 and then officially launched in the retail market in Next month that same year.

Lumen grows its hemp in Or using organic regenerative farming.

“This is farming that will heals the planet simultaneously we farm it, ” Taylor points out. “We harvest the hemp fresh from the field and within One day it’s ready for rainy. ”

The harvested hemp can be washed, ground and juiced having a proprietary cold-pressed method so that Lumen to get the most out from the plant. “We flash freeze it to keep up nutritional quality, and then immediately mail it to California wherever it’s made into hemp shots or sold as an ingredient. We describe ourselves being a ingredient manufacturer for ourselves, ” Taylor says.

To maintain the juice’s integrity and nutrients and also overall taste, quality along with color, Lumen uses Genuine Fresh HPP, a toller within southern California recently acquired by HPP Food Providers, to package its solutions. “They are a great partner for us, ” Taylor says.

When asked why they chose make use of HPP, Taylor says ıt had been the only logical solution. Because the hemp liquid is cold-pressed and uses the full leaf, not just isolated elements of it, it is incredibly nutrient-dense, Taylor says. The team knew that heat pasteurization won't be a fit website.

“With our science qualifications (Taylor and Hashim gone to medical school but exited to be able to co-found Lumen), we looked at the whole aspect of the 5-log reduction from a very analytical viewpoint. What did we want our product that they are like? What affect did we want the method to have on our own product? ” He says the one other cold step substitute was UV pasteurization, “but you really have to dilute the product down concise of clarity so you can’t really employ a nutrient-dense product; therefore, that was out of the question for us, ” he says.

Jasmine Sutherland, leader of Texas Food Options, a toller in Houston, affirms, “Traditional pasteurization is wonderful, but it utilizes temperature, which changes flavor and compromises nutritional value. ”

Jaya Shrivastava, founder and CEO of Sassy Lassi, the Texas Food Solutions’ customer, says her company can make use of the high-pressure process about its kids yogurt drinks, which are made with just three organic formula: cultured, Grade A completely milk; organic fruit fruit juice; and organic cane carbohydrates. “We use HPP to hold Sassy Lassi safe that will consume while maintaining the new flavor and the whole nutritional power of the organic ingredients, ” your lady says.

Sutherland says that HPP gives her customers secure feeling and their product a lengthier life.

“They know they have an insurance plan that the product is pathogen-free that will be clean label, while also gaining shelf life to regulate logistics, economize their production schedules and give the buyer a much longer shelf life than which has a traditionally processed product, ” your woman says.
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