If you are planning to start your online grocery delivery business through a grocery e-commerce website or apps like Grofers or BigBasket, then you need to look into the elements that help customers place orders through your platform. This blog would help you know the features that you need to give preference to for running a successful on-demand grocery delivery business.
Your online grocery store should resemble a departmental store. It means the way departmental stores arrange the products based on customer requirements together you need to follow a similar pattern in your online store. So, online grocery shopping websites should showcase appropriate products that can be presented together. In this blog, you would learn about the best features that you should consider as a top priority for your new online grocery store.
Business Model For Online Grocery Shopping Websites
Well, a grocery store is similar to an e-commerce site that allows people to shop for groceries and then get doorstep delivery at their preferred time
The vital benefit of the business model is
Free delivery at your doorstep
Product prices given on the site include all taxes
Discussing the homepage of online grocery delivery websites, it should be clean and free of image of text clutter.
You can have sliders with the main menu above them. The header can be used to show different offers or categories of the store
1. Clean and Appealing Main Navigation
Yes, navigation is an integral element of an online store. Hence, it should be appealing and use a specific color for navigation. The main navigation should comprise the main categories of the grocery products you want to offer.
You can display product names through a drop-down with the name of subcategories in bold when they hover over a specific category.
When it comes to the footer area of the websites, it consists of links to the vital pages. These links should be classified as Shopping, Payment, About, Get in Touch, Products, etc.
You can also include email and subscriber widgets on the homepage above the footer. The widget helps you build an email base.
Must-have Features For Online Grocery Ordering Websites
Along with the main features, it is crucial to include some robust features that help your online grocery store stand out. So, let us explore those must-have features to be considered during online grocery store development.
1. Sign-In or Register
You cannot do much with this section on your website. You can simply use different terms like Register, Sign up, New User to facilitate an easy registration process. A banner image can also be added to help the visitors know about a promotional offer associated with registration.
Requesting a phone number during registration can let you avoid spam and deal with the problem of having several accounts from the same person. Include different pages for registration and login.
2. Select Location
A lot of websites have the option - ‘Select Your City’ right in the beginning. It can be included on the home page or displayed in a Pop-Up.
Once the visitors visit your site, you can ask them to select the city via a popup. In case you serve only a few locations, then do not add multiple city options in this section. Simply display the locations you serve.
3. Search Feature
With a seamless search feature, you can allow users to search different products from multiple categories within seconds. Consider some important aspects for search feature:
Prompt results via dropdown.
Products searched in different categories are mentioned as an option.
Facility to look for a product in a specific category by selecting that category.
4. Filter Options
These options play an important role for e-commerce websites because users wish to choose products based on different criteria like brand or price. So, do not overlook this feature and provide this feature at the right place on your website. These options are displayed under different criteria
These options can alter based on categories or products
5. Add To Cart
Well, this feature helps to add a product into the shopping cart and then proceed to check out for payment. This is amongst the crucial features of any e-commerce site.
You can make this feature unique, for example, you can make the added products displayed at the bottom of the page.
5 User Account
Once the users register to your site, the “My Account” section is available for them and this section should have :
My Saved Cards
This page design should be tidy and to do so you can include product listing, prices, quantity, etc. Some other things that you can offer to make this page user-friendly are :
Allow users to delete products with ease.
Allow users to alter the quantity of a particular product right at the checkout phase as well. Include a ‘+’ sign beside the quantity box to let users increase the quantity just by clicking it.
Add the button ‘Update Cart’ & ‘Proceed to Pay’ on this page
Include a feature that allows users to avail themselves of the discount.
Once done with the main features of the online grocery store there can be still some mistakes in some sections. Hence, let us have a look at some suggestions that can prove to be helpful to enhance your online grocery delivery store :
Recommendations /Suggestions To Enhance Your Online Grocery Store
Include a catchy title to help the new users learn about your website.
Make Use of Website Favicon
Favicon is used by most online brands to help the potential audience recognize them through a logo.
Eliminate Non-functional Links
Make sure you identify that no non-functional links are present on your website. Such mistakes can create a bad impression on the users thereby affecting the trust.
Filter Options Design
The design team often ignores the filter option design resulting in layout errors and missing prominent features. So, ensure that the UX/UI design is designed with complete attention.
Focus On Building A Mobile-Friendly Website
Create A Mobile App
Having a mobile app is a necessity in the current era and not having one can prevent you from staying ahead in the competition.
Make Website Responsive
Well, if you are not prepared to own a mobile app, do not overlook the idea of making your website mobile-friendly.
Lack of Interactive Elements
A grocery website development p
rocess should not ignore the interactive elements on a website to attract visitors. So, it is important to include some extraordinary features like the hover effect on text links and buttons :
Additional But Essential Features
Including items in the wishlist from the product page.
Refer to a friend feature.
Zoom feature integrated on the product page.
Add a submit button on the product page for the ‘Rating and review section’.
Up-selling & cross-selling features
Social media logins
Fixed side widgets & top navigation
Certainly, a lot of factors make a successful e-commerce website which also includes important features listed in this blog. It will help you ensure that the customer requirements are met through online grocery ordering websites and they get an amazing shopping experience through your portal.
To make a successful grocery e-commerce website, you can seek assistance from professional website design and development services. To assist you with seamless grocery delivery website development, The Q Dev offers web design and development services that let you get a feature-packed e-commerce website for your online grocery store.