If you’re trying to improve conversions on your eCommerce site, you may be going about it all wrong. To build trust with your customers, your website should be fast, secure, optimized, and professional, to maximize user experience. This is where SEO can play an important role in the functionality of your site and ultimately in the behavior of your users.

BigCommerce SEO can directly affect not only traffic but conversions as well, because the likelihood that a user will actually make a purchase has a lot to do with how receptive the website is and how trustworthy they feel the site is. While these are typically considered design elements, they play a key role in SEO as well.

Gone are the days when SEO was simply about title tags, alt tags, and keyword density. Google moved past that years ago and you should too. Search engine optimization has burgeoned into a complex field, with hundreds of ranking metrics to consider if you are serious about making it to the top spots in the SERPs. Factors like site speed, user-centered design, proper navigation and sitemaps, mobile usability, and attractive layouts all play into the SEO of your website.

BigCommerce offers powerful templates right out of the box, but in order to maximize your SEO and ensure your users are getting a great experience, you may need to dig a little deeper. Your users are looking for a streamlined, professional experience when they land on your site, which means they are expecting fast-loading pages, sensible aesthetics, informative pages relevant to your niche, and a secure and easy to understand check-out process that doesn’t give off any red flags.

BigCommerce SEO Services That Will Help Bring in Sales
To properly optimize your website with the most modern technical SEO principles and strategies, you need a team of experts that not only know a thing or two about SEO, but are seasoned professionals when it comes to BigCommerce. Basic SEO is one thing, but if you’re serious about enhancing your online store and increasing your conversion rate, you need eCommerce specialists who have prior experience with helping stores to rank for their products and get more sales.

Conversions are the life of any business. Online, your conversion rate is heavily dependent on user perception as they explore your website. You could have an amazing product but if your user is waiting on a product page or checkout page to load, you could have a problem. BigCommerce SEO services take metrics like page speed and bounce rate into account, ensuring that your users have an easy and seamless experience as they make their purchases.

Not only will SEO services help improve the basic functionality of your website, it will increase its authority as well. By disavowing bad backlinks, improving your interlinking, and building healthy backlinks to all of the right pages, your BigCommerce site will grow in good standing with Google, boosting your position in the search results and helping to drive even more traffic.

As you grow your authority and Google recognizes the SEO optimizations that have taken place on your site, your traffic will become better targeted and more open to making a purchase from you. These days, SEO truly has become the core of generating proper user experience and finding success online for any business. If you are interested in professional BigCommerce SEO services for your store, you should get in touch with an eCommerce agency that knows what they are doing, like 1Digital®. Their portfolio speaks for itself, and since they are trusted BigCommerce elite partners, you know you are in good hands.