The world is evolving. So is advertising as that has inspired me to come up with this write up.
With the passage of time, advertising has evolved into a strategy used by companies for capturing a share in the market and for generating sales and profits. It has evolved into a tool not only for promotion but also into a method for informing the consumers about the availability of the product.
Here are some of the innovations in advertising
1. Outsourcing: Earlier there used to be a concentrated department in the companies just to focus on advertisements. Today this activity is delegated to professional advertising companies. These companies have experts who come up with tailor-made strategies for companies.

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