Zero Up

Libya's civil war or revolution began in February 2011 and it has been a hard won victory with many atrocities committed and although the rebels have 'won' the revolution is far from over. The rebels were not just one group with at least five separate organisations involved, although united in their desire to remove Gadaffi from power, the various groups involved in the rebellion often did not share the same long term goals. While some are pushing for democracy with free elections, free press and separation of power between the judicial, executive, and legislative branches of the government, another group is seeking the return of a constitutional monarchy while another group would like to see Islamic law introduced into Libya.

But what does all this have to do with internet marketing? My contention, while tenuous, is that the rebellion is now at the same point as someone brand new to internet marketing, faced with a number of choices and unsure which is the best way forward to achieve their goal. While Libya faces decisions around political structure, the relationship between church and state, dealing with tribalism, distribution of wealth, building infrastructure, foreign policy, and so on the new internet marketer is faced with choices between article marketing, pay-per-click, banner advertising, email marketing, social networking, forum marketing, online classifieds, and so on.

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