Well, yes, it is! No one can argue the value of ranking in Google. However, the issue at large is whether or not SEO is worth paying for in the end. Like any smart business professional, you need to weigh your options.
It's our hope that after reading this article, you'll feel the same way that we do: that SEO is a viable revenue-generating option for your company that should not be overlooked. So is SEO worth it? Yes! Read on to find out why.
Can you find your website?
Do a quick search in Google for the most popular products or services that your company offers right now.
Where is your website? Are you having trouble finding it? This is not a good sign.
If you can't find your website in the search results, then how do you expect potential customers to find it? Studies show that 91.5% of searchers don't make it past page one of the search results. Over 30% of them click on the very first result!
By not showing up in Google's search results, you're handing business away to other websites, including your competitors. SEO can remedy this and get you back in the game.
Having said that, you most likely need a more convincing case than "we're giving money away" to show your boss. Perhaps some quick case studies will help demonstrate the value of paying for SEO?