At present, Latin America is going through several technological innovations in the automotive industry, During the past few year market penetration of connected car technology, demand for luxury and SUV vehicle segment and focus for advanced safety features has increased. Consumers in Latin America have begun to demand for highly advanced features in their vehicles. Owing to such factors, Latin America automotive head up display market is expected to reach $162.64 million by 2024. However, the excessive cost of the system and emergence of alternate options are considered to be the major restraining factors for the market growth. In spite of market restraint, growing interest of foreign players in Brazil is expected to boost the market in the coming years.
ALSO READ : http://www.marketwatch.com/story/latin-america-automotive-head-up-d...
Based on different product types, Latin America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
Latin America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of
ALSO READ : http://www.marketwatch.com/story/home-use-solar-carport-market-rese...
the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of Latin America’s HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $15.46 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in Latin America, the regional market is further split into several countries. Brazil, Argentina, Chile and rest of LA are among some of the most dominant markets for automotive HUD in the region. In 2017, Brazil dominated Latin America’s automotive HUD market with a market value of $12.31 million. Automotive industry
ALSO READ : http://www.marketwatch.com/story/automotive-hardware-in-the-loop-ma...
in Brazil is growing extensively. Some of the major automotive companies like Ford, Honda, Volkswagen, Fiat, Chevrolet and others see it as a prospect market to set up their units locally in the region. The government has also undertaken several initiatives to attract foreign investment in the nation to uplift the face of the auto industry. Therefore, the region provides healthy environment for the growth of the automotive head up display market.
The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market
Table of Contents
1. MARKET INTRODUCTION
1.1 Market Definition 11
1.2 Objective of the Study 11
1.3 Limitation 11
1.4 Stakeholders 12
1.5 Currency used in the Report 12
2. RESEARCH METHODOLOGY OR ASSUMPTION 13
2.1 Secondary Data 13
2.1.1 Key Secondary Sources 13
2.2 Primary Data 13
2.2.1 Sampling Techniques & Data Collection Methods 13
2.2.2 Primary Participants 13
2.3 Key Market Indicators (Demand & Supply scenario) 14
2.3.1 Demand and Supply side Analysis 14
3. REGULATORY FRAMEWORK 16
3.1 General Overview 16
3.1.1 Brazil Regulation for Automotive Head Up Display 16
3.1.2 Argentina Regulation for Automotive Head Up Display 16
4. INDUSTRY PERFORMANCE 17
5. EXECUTIVE SUMMARY 19
6. MARKET OVERVIEW 21
6.1 Introduction 21
6.2 Market Dynamics 22
6.2.1 Market Drivers 22
6.2.1.1 Connected Vehicle Technology 22
6.2.1.2 Growing Need of Tracking Technology 22
6.2.1.3 Emerging Middle-Class Economy 22
6.2.2 Market Restraints 23
6.2.2.1 Excessive cost of the technology 23
6.2.2.2 High Production Cost 23
6.2.2.3 Advent of Active Window Display technology 24
6.2.3 Opportunities in the Market 24
6.2.3.1 Untapped Market Potential 24
6.2.3.2 Brazil: Automotive Manufacturing and Sales HUB 24
7. MARKET INSIGHTS, BY PRODUCT 26
....continued
CONTACT DETAILS
[email protected]
+44 203 500 2763
+1 62 825 80070
971 0503084105