Unlike B2C companies, B2B saas based businesses have comparatively limited options when it comes to lead generation. B2B SAAS based lead generation can be broadly categorized into online and offline. Offline channels for B2B include participation in industry conferences, meetups, and publications in industry journals or mailers to industry associations. Google ad-spend has been the most popular online tool for this. However, some companies, especially ones targeting SMEs and retail clients, also find other social platforms like Facebook, Instagram, etc. useful. Linkedin is the selected platform for enterprise lead generation. You can make leads on Linkedin, including ads, sales navigators, in emails, etc. Online channels also include using industry databases for cold calling & emailing.
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