In previous years, managing the marketing for a taxi business was based around a number of basic but well proven techniques which didn't rely on anything connected with online taxi bookings. Instead the marketing strategy often centred around the next Luchthaven vervoer:

Careful range of a straightforward to remember local phone number

Card drops to the local neighbourhood

Posters in areas of special interest and footfall like stations, supermarkets, and night time venues

Advertising on the cars themselves with the local phone number

Investing in a Yellow Pages listing

Word of mouth and local reputation for relaibility

Much of those techniques have now been well used and will as time passes yield results. It's for this reason that I won't state hear that any one of them can do your taxi business any harm - indeed, many companies remain using these techniques today!

Notwithstanding this, customers and businesses are now actually sourcing goods and services using a modern phenomemon - the internet. Since 2000, the interent has revolutionised the manner in which we all look for and buy goods and services. The selection and purchase of taxi services is no different although it will be fair to express that even yet in 2012 the taxi and private hire sector has been slow in taking full advantage.

Lots of taxi and private hire companies seem very entrenched in to the old types of advertising their local businesses. As I've said, that alone is not just a bad thing but the truth that so many individuals nowadays use "Google" to find local good and services it will appear that lots of are now actually losing business, an undesirable commercial decision.

Having a presence online is not at all something that any taxi or private hire business should be frightened off - yes it's new, it's fast paced but above all else it will secure your business more taxi work! But just having a low quality, DIY static website is not enough in 2012. Following on from all those older types of local advertising, your online offer needs to interact your customers, offer complete clarity about you and your business, and enable the client to "interact" ;.

The web world interacts with customers in a different, more sophisticated way. Online customers expect information, they would like to see what services you can provide, what your contact details are and above all else they would like to be convinced as you are able to meet their demands.With so much information available, customers won't only ne seeing your offer, but that of one's competitors too, and so your "offer" needs to be extra special!

A taxi website seeking online taxi bookings must therefore provide the next:

Clear website title with phone number

User friendly and simple navigation [services, car types, contact us, etc]

500 word description about your business, the local area with perhaps local links and numbers that will provide your online users a more useful "experience"

A quotation and booking engine that will enable your taxi business to seriously interact with your customers 24/7

General enquiry form

Along with a nice looking and well functioning website, your site must be capable of being found on the globally web. Like the principal of having an excellent, easy to remember phone number or being found high up in the Yellow Pages listings, your taxi website must certanly be found on the major search engines. Your internet site must therefore be found on the front page of Google - no compromise! This is where your internet search engine optimisation has its own - both on site and off it.

Understanding how exactly to secure your taxi business more online taxi business takes application, time, understanding and resources. It doesn't cost a king's ransom to do but you will need to comprehend the fundamentals to make sure that whatever investment you makie online you can see a reunite on that investment.

Shrewd taxi operators have for some time understood that the Yellow Pages is fast being replaced by search engines like Google as a way for local customers to source local goods and services. Being #1 therefore on Google or Yahoo for the local town or city would guarantee you more online bookings - guaranteed!

Don't have an idea where to start on the best way to secure more online taxi bookings? Don't worry, there are numerous web-site designers out there who is able to assist. One suggestion however is always to visit Taxi Bookings Online. They not only assist taxi companies worldwide on improving their web presence with nice looking sites, additionally they offer expert suggestions about all matters relating to search engine optimisation too.

Securing online taxi bookings is comparable to the old manner in which you and others might have sourced customers - as long as you remember this then the processes that can be employed to aid your business will seem far more easy! Embrace the web and it will help your business.

James Watson works with Taxi Bookings Online on helping taxi and private hire companies get more from their online efforts. To learn how Taxi Bookings Online can allow you to secure more online taxi bookings  like clients such as the Chelmsford Taxi Company then contact us today Luchthaven vervoer.