White goods are generally home and kitchen appliances used for various common tasks and purposes such as washing of clothes, heating & cooling, cleaning, in hospitality sectors, cooking and preservation of food and many more applications used widely in day-to-day life. The demand for these products has a high demand in today’s market scenario due to increased enhanced lifestyle of people and its use in day-to-day life applications. The white goods market has a wide range of products which can be used with strong technology attracting new customers and opening new sales channel.

Use of artificial intelligence in the production of smart homes is considered to be a boom for the white goods markets in the near future. All these types are used in various application including washing & drying of clothes in households and hospitals, cooking & preserving of various types of food and beverages, heating & cooling systems such as air conditioners, fans and coolers along with types of steam systems which prevents the wrinkles on fabrics and reduces the odour in them, stitching and others. The kitchen suites have certain advanced technological characteristics such as personal taste reflector, hiding the fingerprints and smudges and can be wiped easily due to the matte finished surface.

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Middle East and Africa white goods market is projected to register a substantial CAGR in the forecast period of 2019 to 2026. 

Segmentation: Middle East and Africa White Goods Market

Middle East & Africa white goods market is segmented into two notable segments which are type and end-user.

• On the basis of type, the market is segmented into cleaning equipment, preservation & cooking equipment, heating & cooling equipment, sewing machines and others
• On the basis of end-user, the market is segmented into household, drycleaners & cleaning agencies, hospitality industry, hospitals & clinics and others

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Competitive Analysis: Middle East and Africa White Goods Market

Some of the major players operating in this market are Whirlpool Corporation, Johnson Controls, IFB Industries, Samsung, LG Electronics, Panasonic Corporation, Symphony Limited, Blue Star Limited, ARÇELİK A.Ş., Godrej & Boyce Mfg. Co. Ltd., AB Electrolux, Hitachi, Ltd., Sharp Corporation, Haier Inc., Midea Group, Siemens, TCL Corporation, Mitsubishi Electric Corporation, Robert Bosch GMBH, The MiddleBy Corporation and many others.

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Product Launch

• In April 2017, Daewoo electronics launched its Air Bubble 4D Washing Machine. The product was developed as company’s first product of its global platform project. The company invested a total amount of USD 18.28 million in the R&D, design and manufacturing development of air bubble 4D washing machine.
• In January 2017, Whirlpool Corporation launched its new product namely Whirlpool Smart All-in-One Care Washer and Dryer Combo with a smart technology feature of washer and dryer combination. It comprised of one common load for washing and drying of clothes in the same machine with no shifting of clothes. The development was a new step towards increasing their technology-based products into the market.

Research Methodology: Middle East and Africa White Goods Market

Primary Respondents: key industry participants, subject-matter experts (SMEs), C-level executives of key market players, Market Intelligence Managers, National Sales Managers and industry consultants.

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