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Monitoring Search traffic with Data Studio | SEO Zone

This article explains how you can build a dashboardfor monitoring your Search traffic using Data Studio. Even though Search Console provides out-of-the-box charts and filtering options, Data Studio allows you to personalize your charts and compare them alongside other information, including Google Ads, Analytics, YouTube, BigQuery, and other sources. If you haven’t seen the previous article on this sequence, make sure to check it out here Connecting the Search Console Data Studio to Data Studio.

Before we begin to look into dashboarding, there’s positive new information to Data Studio users: As of today, this Search Console connector contains information related to Discover in addition to Google News traffic, similar to the data that was recently included in the API.

In this article, we’re sharing a Google Search Console dashboard that you can use with your own data. It allows you to easily switch between various Search Console properties, data types devices, and more. You can connect your personal information to the template in order to track your website’s Google Search traffic.

Read on to find out details about this dashboard.

Why and how to make use of the dashboard
When building your dashboard, Monitoring Search traffic is important to first define its goal The majority of dashboards could be classified into three different categories:

Monitor performance. Find out quickly if there is a change in the information like keeping track of URL clicks as well as click-through rates (CTR) for the most important pages on your website.
Data exploration. Discover insights through data, like analyzing the patterns of performance in search across different countries and devices or web sections.
Transforming all over the globe. The publication of interesting patterns and trends such as publishing aggregate data separated by industries.

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