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Neo and Challenger Banks Market Share, Key Market Players, Trends & Forecast, 2020–2026

According to the current analysis of Reports and Data, the global Neo and Challenger Banks market was valued at USD 18.6 Billion in 2018 and is projected to grow at a CAGR of 46.5% from 2019 to 2026. Factors affecting the growth of the Neo & Challenger Banks market are the favorable regulations from various government bodies globally, as well as the convenience Neo Banks offer to consumers in the form of quick account opening. The rising penetration of internet globally, specifically in developing nations like China and India will be another factor for the rise of the Neo & Challenger banks market. Adoption by millennials, micro, small and medium enterprises (MSMEs), and those having irregular incomes and earnings, embracement of ground-breaking technologies and rising consumerism are some of the catalysts for the success of neo banks. For these banks to be accepted on a larger scale, greater penetration of smartphones as well as the internet is vital. Another factor is the user comfort with digital applications and elementary knowledge of financial products and services. However, the growth of the market may be restrained due to the narrow range of products that are offered by the these Banks

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Key participants include Atom Bank PLC, Movencorp, Inc., Simple Finance Technology Corporation, Fidor Bank AG, Pockit Ltd., Ubnak, Monzo Bank Ltd., MyBank, WeBank, Holvi Bank, Hello Bank, Koho Bank, Rocket Bank, and Soon Banque.

With competition rising amongst traditional banks, new-age FinTechs, technology firms and non-banking entrants, it is yet to be seen whether the market is very much enough for these banks to grow sustainably and equitably. How the banks manage crucial impediments in terms of regulation and compliance, data and cybersecurity, unified API integration as well as expansion of products and services will be the fundamental determinants of their success.

Characteristics and offerings like accessibility, cost-effective multiple banking and financial functionalities under one umbrella, and personalization are some of the major driving aspects for neo banks worldwide. Another factor is that FinTechs are building niche solutions that are focused on blue-collar workers and the underserved needs of thin-file MSMEs thus driving the . Neobanking can work as an extension of measures undertaken to solve the challenges of financial inclusion and bundling banking services with other financial services—for example, services like opening of bank accounts for immigrants, facilitated through new onboarding procedures not based on traditional documentation of identification.

For the purpose of this study, Reports and Data have segmented the Neo & Challenger Banks Market on the basis of Type, Application, and Services provided and Region:

Type (Revenue, USD Billion; 2016–2026)

Neo Bank
Challenger Bank

Application (Revenue, USD Billion; 2016–2026)


Services Provided (Revenue, USD Billion; 2016–2026)

Checking & Savings account
Payment & Money transfer
Mobile Banking
Investment Accounts
Retirement Savings

Regional Outlook (Revenue in USD Billion; 2016–2026)

North America
Asia Pacific
Rest of the World
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Further key findings from the report suggest

The valuation for the Global Neo & Challenger Banks market was USD 18.6 Billion in 2018 and is predicted to reach USD 394.64 Billion by 2026.
Neo banks segment held a share of more than 55% in 2018. The wide popularity of this banks will help it retain its larger share in the market till 2026.
Convenience for customers in form of quick account opening is another factor of Neo Bank that is further accelerating the market growth.
The business segment dominated the market in terms of revenue in 2018, on account of rising acceptance of mobile and digital banking as a payment method by most of the large and small sized enterprises.
Personal segment is forecasted to witness moderate to slow growth over the forecasted period. The segment was largest in the North American region on account of large popularity of the personal application of Neo & Challenger banks.
Advantages of such like low cost structure, high rates on savings and fixed deposits in comparison to traditional banks as well as 24*7 support are the factors due to which the customers are welcoming the use of such banks increasingly, thereby helping the growth of the market.
These banks are at the forefront of the market in terms of customer base and are projected to maintain their dominance through the forecast period. Challenger banks are projected to witness rapid growth in customer base in the coming future on account of favorable regulatory norms and enhanced convenience offered by these banks.
Competitors in the market are engaging in strategic partnerships and agreements in order to tactically improve their global footprint in the market.
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Industry Trends:
The report offers an extensive analysis of the current and emerging trends in the Keyword market. It offers insights into the trends and their impact on the growth of the industry. Market trends relating to technological developments, product advancements, competitive landscape, and regulatory framework, among others, are covered in the report.

Market Scenario, Size, and Forecast:
The report covers macro and micro-economic factors that are anticipated to affect market growth and dynamics. Along with this, the report also offers insights into the social, political, economic, and legal aspects that are anticipated to influence the growth of the market. Moreover, the report provides a thorough analysis of the size in terms of value and volume and offers an accurate forecast of the market growth and expansion till 2027.

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