When it comes to sex toys, some people may blush and sneer, but sex toys have become a huge industry.

Now please answer honestly, do you have sex toys? If so, would you admit it generously?

Once upon a time, sex toys (sex appliances, or sex toys) were a shameful mail-order product, and they were always hidden in the drawers of the bedroom, under layers of clothes.

But now, sex toys are no longer a taboo. They are packaged as interesting products that can promote the intimacy between couples, and they are veritable sex toys.

At the same time, sex toys have become a multi-billion dollar industry, and global sales have grown exponentially.

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Sex toys are packaged into products that promote intimate relationships between couples

Global sales reach billions of pounds
It is estimated that the global market size of the sex toy industry in 2017 was as high as 18 billion pounds.

What is the concept of 18 billion pounds, it is about 10 times the electric toothbrush market, a little more than the sales of global microwave ovens last year.

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Joshua, an analyst at Technavio, a market research company in Bangalore, India, said, "We believe that India and China are the fastest growing markets."

The cultural attitudes of India and China towards sex toys are still relatively conservative. For example, India does not allow the public sale of sex toys or open sex toy shops.

However, the popularity of the Internet and more and more people accept e-commerce consumption models, making it more and more convenient to buy sex toys.

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Europeans and Americans, who can buy more

Figures from the Indian market research company "Technavio" show that the largest buyers of sex toys are Europeans, who buy more than Americans.

"Surveys show that up to 70% of men and women in Italy have used sex toys."

Men and women, who uses more

Women use sex toys more

Joshua said that it is not only women who buy sex toys, but men also use sex toys.

"Take the United States as an example. About 50% of men have used sex toys."

But women use sex toys more often, "about 60% to 65% of women are useful."
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Braverman (Erica Braverman) said, "People's perception of sex toys has completely changed." Braverman's father founded the sex toy company "Doc Johnson" in 1976.

She said that most of the reasons are related to women. Women buy sex toys and also use sex toys. Many women will be dissatisfied with desire, so some people will buy male dolls to solve their sexual needs

In the popular American TV series "Sex and the City" in the 1990s, four main female characters sit together and discuss the vibrator. Braverman believes this has a great impact on sex toys.

"Feminism plays a big role in this. Empowering women is one of the main reasons why this industry has developed so vigorously in recent years."

High degree of privacy in online sales

"Lovehoney", which sells sex toys on the Internet, had a turnover of only 100,000 pounds at the beginning of 2003, and has grown by about 35% every year thereafter.

After 16 years of opening, their performance has grown 130 times, and the e-commerce consumption model has completely changed the sex toy industry.

Richard Longhurst, the founder of "Lovehoney", said, "The privacy of sex toys makes him the best online product to sell. It is simply delivered in kraft paper bags or cartons, and there is no need to sneak into the sex toy store. You can buy it by asking the clerk shyly."

"And I won't meet people who I don't want to meet."

Most buyers are couples

Most of the people who use sex toys are couples or couples

Longhurst said that in the past, people thought that sex toys were used because "you may not find a target."

"But the real situation now is that most of the people who use sex toys are couples or couples, and those who use sex toys are more satisfied with their sex life."

"The sex toy market is aimed at couples and couples, and 70% of customers have a fixed long-term partnership."

70% made in China
Made in China

Sex toys are available all over the world

No matter where you buy sex toys, they may be made in East Asia.

The owner of a sex toy factory in China, William, said his business has expanded more than 10 times compared to when it started about 20 years ago. Many sex doll companies are in China, such as jy doll, wm doll, 6ye doll, etc.

A large part of the reason is that the factory has developed into an export company to supply the growing overseas market.

Sales continue to rise
growing up
The sex toy industry continues to grow

The current global market for sex toys continues to grow, with an estimated annual growth rate of about 7% to 10%.

Joshua of the market research company "Technavio" believes that once developing countries overcome their prejudices on sex toys, the global market for sex toys is more likely to reach an annual growth rate of 10% to 15% in a few years.

Joshua also said that most sex toys are made in China and the cost is not expensive, so the profits of the sex toy industry are more promising.