If you want your Wordpress store to appear on the first page of Google for specific keywords related to your products, you need to implement the proper SEO techniques. The trouble is, there are so many different aspects of search engine optimization to consider that it can easily get overwhelming, especially if you don’t have a background in web design or eCommerce development.

The following Wordpress SEO tips are easy to implement and will go a long way to ensure that your website has a better chance to rank even if you aren’t that tech savvy. It’s important that if you are a store owner looking to get more traffic and sales, that you do everything in your power to invest in your SEO.

Wordpress SEO Tips That Work
There are certain changes you can make on your website that will help improve your SEO and are not that complicated to work on. Wordpress is quite user-friendly when it comes to SEO and with the help of a few plugins and clear directions, you can provide a solid foundation for your online store.

● Make sure each page has a custom meta title that includes your target keyword. This is easy to implement if you have a plugin such as Yoast SEO or All in One SEO that allows you to customize the title and description of each page, blog post, or product.

● Check to see if your website has any dead pages that 404. These are bad for user experience and can easily be checked by adding your website to Google Search Console and looking for crawl errors.

● Your product pages should be comprehensive and include plenty of information your users would want to know, as well as key phrases that you want to rank for. Treat your product pages like a sales funnel and you are already five steps ahead of the game.

● You want your website to be fast. Wordpress allows you to bog your website down with unoptimized themes and loads of useless plugins. Trim the fat and your users will thank you. When it comes to improving your Wordpress SEO, you want to focus on functionality over gloss.

● Make sure your product images are attractive and shareable. If you wouldn’t want to share the image on social media, chances are it could be turning your customers away. Aesthetics matter, and the good news is that Wordpress makes it easy to delete, upload, and organize media files so that you can quickly exchange a poor quality photo for a better one if need be.

These simple Wordpress tips should be enough to get you started, but if you want more dramatic results, you may need a Wordpress SEO company to help put together a sophisticated and data-driven strategy for you.

Genius eCommerce® is a leading SEO agency that specializes in putting eCommerce stores on the map. Their high-quality services will take away all of the hassle of getting your website noticed by Google, no matter how competitive your industry is. Get in touch with them today and find out how they can help improve your Wordpress website.