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Byredo ​Blanche | 香水界的LV,你可以沒用過但不能不知道

Posted by 台湾潮博 on May 17, 2024 at 10:25pm 0 Comments

Byredo被稱為「香水界的LV」,它是瑞典斯德哥爾摩的香味屋,名字來源於莎士比亞書中的一個短語「by redolence」,意為氣味甜美的香水。

Byredo由Ben Gorham成立於2006年,他們家的香水去掉繁文縟節,一切從簡,ins冷淡風黑白色調的包裝,別人家品牌用幾十種香料做一款香水,他卻只用幾款(關鍵是賣的還更貴)……Ben Gorham的香水理念是:香氛最迷人之處在於「無形」,卻能喚起人的情緒和情感。因此,每一隻Byredo的香水都充滿了故事。

出生於瑞典的斯德哥爾摩的創始人Ben Gorham,父親是加拿大人,母親則來自印度,他經常自嘲自己是個「門外漢」,沒錯,他一直到27歲的時候都是個籃球運動員,退役之後遇到瑞典著名調香師Pierre Wulff才進入調香界。靠著無與倫比的天賦,天馬行空的創造力,Ben Gorham殺入了競爭激烈並且看中家族傳承的香氛界。…

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