Online betting is big business today. It is a fiercely competitive industry that is almost unrecognisable from the racecourse dwelling, overcoat clad bookies of yesteryear. Today it is about modern high street shops and slick online betting sites. In the modern age there is also more choice than ever before; the chances are that if you can think of it, you can bet on it. Its no longer just sport either, you can bet on politics, film awards, TV shows and even the weather.

A mind boggling choice for the consumer, but today I hope to explain some of the available options. I will particularly be focusing on Stan James, one of the leading UK bookmakers. I will also be explaining how to take advantage of their incentive for new accounts, which is in the form of a £25 free bet.

Stan James started out with a chain of high street betting shops in the UK, and relatively recently moved into the online betting field as well. It is a household name, popular for the huge range of markets and betting options, but also for more novelty features such as the popular "Free Kick Challenge."

One of the key pledges of Stan James is to "Uncomplicate Betting." A quick look at their new website will confirm that they have achieved this goal. The site has a simple, unfussy design, yet all the different sports and markets are easy to navigate. Furthermore, they offer one of the biggest ranges of markets, so this in itself is no mean feat.
PG SLOT AUTO Stan James is also the name that is synonymous with betting in-play. This type of betting is still relatively new, and is something the online bookmakers had to offer in response to betting exchanges such as Betfair entering the market. Stan James covers more markets and more sports than its rivals, proving their determination to continue leading the field.

As well as the serious business of online sports betting, Stan James have also achieved success with innovative advertising campaigns such as their famous "Free Kick Challenge" - the original version of which can still be played on their website. This was a simple football game where the objective was to score as many free kicks as possible from different angles around the penalty area. It counted up your best score, then allowed you to challenge your friends. A great little game for passing the time at work, which also served as a fine introduction to their online betting site.