In the context of the steady growth in the popularity of smartphones and tablets, it becomes relevant to promote applications for them, because among the mass of competitors, it is extremely problematic for a new product to get into the TOP of the store. Since Google Play and the App Store offer a lot of games and software, the main task for developers in this case is to promote the software on the market.

Effective advertising of a mobile application, the generation of which must be trusted by professionals,like Boosbe site will help to solve it. However, it is not enough just to promote programs, you still need to properly monetize them according to the chosen business model, as well as constantly attract and retain interested users. A step-by-step algorithm of actions that we offer developers of software for portable gadgets on iOS and Android will help to achieve results.

Promotion of Android applications without cheating clicks:

To avoid this, check the quality of your traffic. The activity of users in a certain time interval is a clear sign of clicks cheating.
You can also use a fraud blocker: Forensiq or Fraudscore.
In order to determine the effectiveness of advertising channels, install tracking software, for example, Appmetrica, Appsflyer, Kochava or Adjust.
Fraud accounts for about 34% of traffic from mobile devices. Falsification of KPIs and the number of installations is carried out in order to earn money at the expense of the advertiser. Therefore, we recommend monitoring traffic in order to avoid such troubles.

It should be noted that downloading an application by a user is only part of the success. Often, users remove it after a few minutes of use, or install the program and forget about it. Therefore, it is important to maintain user loyalty.

Your activity will help in this - regular updates, interesting and useful material (if the software is informational), high-quality work with negative reviews, attracting attention and encouraging users. Part of your strategy should be a well-planned and rational system of user engagement and customer engagement. Then the application will not be lost in the smartphone's memory and will be used regularly.

Develop a plan for promotions and discounts and communicate them to your audience, for example, via push notifications. Don't forget about feedback and communication with users. You need to work with negative reviews and respond to them as quickly as possible. When potential users see that you have high-quality technical support, it will increase their loyalty. Update your software regularly and expand its functionality. You can conduct a survey to find out what functions people lack for a comfortable use of the program.

We also recommend that you familiarize yourself with App Marketing. We will discuss the key aspects of promoting games and programs through Google services, social networks and page optimization in stores later in the article. Note that success can be achieved even with a minimal budget.