Not long ago, Rami Beracha, known for his work as an Israeli venture capitalist, forged ahead into the international market. Along with his partners, Beracha co-founded a cutting-edge venture capital investment fund that is centered around the blockchain industry. The London-based fund focuses on promoting blockchain database high-tech start-ups around the world, from Europe and the U.S. to the Middle East. Refusing to let fear stand in his way, Rami started this new and impressive VC fund despite the fluctuating Covid-19 market that has paralyzed so many businesses. Beracha believes in the blockchain industry and hopes to aid fresh and innovative companies in revolutionizing the world as we know it.
Aside from his new British fund, Rami recently revealed that he’s planning to start a new VC fund in the Middle East. Ever since Israel and the United Arab Emirates signed the Abraham Accords, he’s been excited to enter the growing Middle Eastern market. Beracha plans to begin in Dubai with a fund that will connect global investors with UAE high-tech start-ups that are pioneering virtual reality, robotics, AI, and other technologies.
Beracha’s personal hurdles and challenging experiences have taught him to turn fear and suffering into motivation to succeed against the odds.
Rami was born in Tel Aviv in 1961. As a young man, he was an athlete and played tennis in the Israeli national tennis league. Come 1980, Rami joined the Israeli Defense Force and learned to be a paratrooper. After training, Rami joined Battalion 890 of the Paratrooper’s Brigade and fought in the First Lebanon War. When the war was over, he finished his officer training and was promoted to commander of his platoon.
Rami loved being a soldier and was proud to serve his country. Being a paratrooper was incredibly exciting and he began to imagine leading an adventure-filled life after completing his army service. However, in 1983, Rami’s hopes and dreams were crushed, and his fate hung in the balance. While on a mission to rescue soldiers stuck in an active minefield in Lebanon, Rami was severely injured. The young commander was trying to help one of the wounded soldiers when he stepped on a land mine. He lost his left leg from the knee down and his right hand. From that moment forward, Rami’s life would never be the same.
Looking back on his journey to recovery, Rami shares that the period after the minefield was the most challenging of his life. Beracha had grown up believing he could take on the world and suddenly in one moment, everything changed. Rami felt desperate and depressed. He was unable to move, and sure that all of his passions and dreams were gone for good. He even recalled being so desperate to leave his injured state behind that he’d wished to die and be reincarnated.
Thankfully, one night in the hospital, Rami had a dream that restored his hopes. He dreamt of standing erect, looking strong, healthy, and able. He saw his body as it’d been before the minefield, the only difference being that his left leg and right arm were painted black. Rami calls this moment his life-saving dream. After waking Beracha-Rami up, he held Rami Beracha on to this image of רמי ברכה איש עסקים health and strength, proving to himself that he could still succeed despite his setbacks.
So, the recovering young Rami gained an undergraduate degree in law from Tel Aviv University. Then he traveled to New York and completed his master’s at Fordham University, before beginning a career in law. Soon Beracha realized that being a lawyer wasn’t for him and switched to business, receiving his MBA from INSEAD University in France.
Rami has continued pushing himself onward and upward physically as well as professionally. He’s never let his disabilities stop him from living an active life. Rami is always trying new things and engages in numerous sports including climbing, cycling, skiing, snowboarding, and kitesurfing.
Over the years, Beracha has traveled the world doing extreme sports. He has climbed Mount Kilimanjaro and gone kite surfing and standup paddleboarding in Panama. Rami shared that it was his mother who encouraged him to start doing sports again. Not long after he was injured, Rami’s parents took him skiing in Europe. His mom wouldn’t let Rami descend into self-pity, instead, she told him “If you do not ski, do not come back!” So, he did.
After completing his MBA, Beracha was recruited to Pitango Venture Capital Fund. He became the managing partner in 2000 until 2018 and helped grow Pitango into the large and impressive company it is today. Rami spearheaded Pitango’s involvement in more than 200 investments and over 80 exits, helping young start-ups sell to companies like Apple, Microsoft, and Cisco.
Beracha also started a new project called Sosa in 2014. Sosa connects Israeli high-tech companies to leaders of global tech who want to support רמי ברכה innovative start-ups. Based in Tel Aviv and New York, Sosa manages the global cyber center in NYC. As a founding member of Sosa’s board, Beracha is passionate about linking his home country’s supply of cutting-edge tech with the global demand for a digital revolution.
Beracha’s motivational journey should serve as an inspiration to us all. Especially now, in light of the social and economic turmoil that Covid-19 has caused, Rami’s positive and assured attitude is more important than ever. Due to the fluctuation of the market since 2020, most businesspeople are scared to move forward and take risks. Rami believes in thinking things through and being careful, not letting fear paralyze. Although the future may seem bleak, every time the world changes new business opportunities appear, it’s only a matter of reaching out and grabbing them.