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Revolutionizing the Driving Experience: The Growth of the Automotive Head-Up Display Market

Head-Up Display Market Overview

The head-up display market is expected to reach USD 6.4 billion by 2027, with a CAGR of 21.3% from 2022 to 2027. During the anticipated period, the market would increase due to factors including rising consumer awareness of the importance of vehicle and passenger safety.

Head-Up Display Market Segmentation

Component, product type, fuel type, and end-user segments divide the international market for automotive head-up displays.

The international demand for automobile HUDs is divided into software, projectors/projection devices, video generators, display units, and many others, depending on the component.

The Head-Up Display market is split into two segments based on Product Type: Windshield HUD and Combiner HUD. Combiner HUDs have a small design and can be projected in various places and angles. Market share for combiner HUDs will be significant.

The Head-Up Display market is divided into two categories: AR and traditional, depending on technology. A sizeable market share will belong to the conventional group.

The Head-Up Display market is divided into ICE and electric segments depending on the fuel type. Within the market, the electric category will experience significant expansion.

The Head-Up Display market is divided into mid-segment automobiles, economical cars, plus luxury cars, depending on the end-user. The market share of mid-segment vehicles is anticipated to remain stable.

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Head-Up Display Market Regional classification

North America, Europe, Asia-Pacific, and the rest of the world are the regional divisions of the international automotive head-up display market.

Europe accounted for the most significant portion of the worldwide automobile HUD market. Germany and the UK are two European nations that will significantly increase their market share. More than a million claims for front windshield damages are lodged each year, as per the UK Legal Expert.

Asia-Pacific accounted for a sizeable portion of the world market in 2018. Due to rising sales of high-end passenger cars, China is anticipated to have the largest and most significant share of automotive HUD within Asia-Pacific over the projection period.

Head-Up Display Industry news

For buyers of automobiles, the safety of drivers and passengers comes first. A 2019 worldwide status report on road safety estimates that more than 1.35 million people die on the roadways yearly due to traffic-related accidents. Regulatory agencies from all across the globe are working to increase car safety.

The average country's GDP (gross domestic product) is lost to road traffic accidents by about 3%. Although low- and middle-income nations have about 60% of the world's vehicles, they account for over 93% of all road fatalities.

Drivers must take their eyes away from the road and adapt their short-distance vision while reading an instrument cluster. The eyes must have at least a half-second to readjust to the road post reading the standard instrument clusters. Post-reading the instrument clusters, drivers must reset their vision to a wide field of sight on the road.

Drivers experience eyestrain and concentration loss due to continual focus shifting. It has prompted car companies to include head-up displays within their vehicles. In this way, head-up displays within line of sight of drivers prevent driving distraction by providing important information about, among other things, vehicle speed as well as navigation.

Thus, it is anticipated that increased safety consciousness around the globe would fuel the need for car head-up displays. Luxury vehicles are projected to have only AR-based head-up shows fitted, but conventional head-up displays are favored in passenger vehicles.

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Key Players

  • Robert Bosch GmbH
  • Continental AG
  • Panasonic Corporation
  • Denso Corporation
  • Visteon Corp.
  • Yazaki Corporation
  • Pioneer Corporation
  • Nippon Seiki Co. Ltd.
  • Alps Alpine Co. Ltd.
  • Garmin Ltd

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