With the rapid rise in the number of e-cigarette retail websites, the demand for e-cigarettes is soaring in South Africa. The information available in various online platforms is very important in determining the consumer perception of e-cigarettes. As a result, many e-cigarette companies are increasingly advertising their products through social media and other online channels. Additionally, the decreasing consumption of traditional cigarettes and the relative healthiness and cost-effectiveness of e-cigarettes than conventional cigarettes are fueling their sales in the country.

The leading e-cigarette producing companies in South Africa are delivering via suppliers such as eCiggies Online Store, Vape Africa, and VapeShop, who distribute the e-cigarettes online. Apart from this factor, the increasing public awareness about the harmful effects of cigarette smoking is also powering the growth of the South African e-cigarette market. According to report, in 2018, 34.5% of all women and 48.0% of all men in South Africa smoked tobacco.

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Furthermore, it was found that as many as 42,500 deaths are caused because of diseases caused due to tobacco smoking in the country every year. E-cigarettes prevent the consumption of over 4,000 chemicals, that are usually consumed from tobacco smoke, which is produced while smoking traditional cigarettes. The surging implementation of various government policies such as greater regulatory control and increasing tax rates is also contributing toward the growing popularity of e-cigarettes in the country.

Due to the above-mentioned factors, the sales of e-cigarettes are rising sharply in the country. This is propelling the growth of the South African e-cigarette market. The market revenue is predicted to grow from $20.7 million in 2018 to $62 million by 2024. Furthermore, the market is predicted to exhibit a CAGR of 18.6% between 2019 and 2024. Vape mod, vaporizer, T-Vapor, and cig-a-like are the most commonly consumed e-cigarettes in the country.