COVID-19 Impact on Global Web Analytics Market in ICT Industry

INTRODUCTION
COVID-19 is a pandemic disease that has created a severe outbreak globally, starting from China to almost in every country. It has a significant impact virtually on everything, including human life, world economy, automotive sector, industrial sector, consumer electronics, security and surveillance, and others; thus, demand and consumption rate gets lowered. The unavailability of vaccines to cure or prevent the disease from spreading is a significant reason why lockdown has been initiated for prevention and reduce the COVID-19 spread. To control the disease spread, lockdown is considered the better solution observed in many countries, but it also harms the economy. At the height of the pandemic, more than 2 billion people were under some form of lockdown, and 91% of the world’s population, or 7.1 billion people, live in countries with border controls or travel restrictions due to the virus. However, now almost every state, the factories are started to reopen by taking some prevention, such as 20%-50% employees on the field, social distancing, extreme hygiene measures, and others to support the economy. It is supporting the economy and helping to lower the recession rate at a certain level.
As the pandemic hit globally, People are becoming more inclined and reliable towards digital platforms and internet services. With the spread of the virus globally, individuals are working from home, due to which there is an increased demand for online video viewing, downloading, and communication through video conferencing, which leads to increased network traffic and data usage, which eventually created a series of opportunity for the web analytics market providers.

IMPACT ON DEMAND AND SUPPLY CHAIN
The demand for web analytics is witnessing an increase due to pandemic as individuals and companies are becoming more reliant on digital platforms and Read in detail...